News
Starz Encore Group Promotes Eric W. Becker to Executive Director of Corporate Communications
    ENGLEWOOD, Colo., May 1 /PRNewswire/ -- Starz Encore Group LLC (Starz
Encore) announced the promotion of Eric W. Becker to executive director of
corporate communications, where he will oversee publicity for Starz Encore
business, finance, technology, affiliate marketing, and consumer marketing
public relations activities.
    "Eric has shown leadership and achieved great success in telling the story
of Starz Encore Group and sharing the vision of John J. Sie (Starz Encore's
founder, chairman, and CEO) and the rest of the Starz Encore executive team
with the business and trade press," said Tom Southwick, vice president of
corporate communications.  "I will look to Eric to continue his role with
external press activities, increase his presence with the management of the
Starz Encore corporate communications department, and work even more closely
with the executive team in creating and developing public positioning
statements and strategies."
    "Upon his arrival as director of corporate communications in 1999, Eric
quickly took the lead and helped communicate to the industry the merits of
subscription video-on-demand (SVOD) and what ultimately became our own service
of Starz On Demand," said Jillaina Wachendorf, senior vice president of
marketing for Starz Encore.  "John Sie and Starz Encore were viewed as
contrarians upon both founding the industry's first subscription-based VOD
premium service and advocating its inherent superiority over a transactional
business model.  Eric was out on the front-lines and determinedly told the
story of a subscription-based VOD concept for pay TV movie programming and
helped shape press coverage and opinion to where SVOD is part of today's
industry vernacular."
    Before joining Starz Encore Group, a wholly-owned subsidiary of Liberty
Media Corporation (NYSE: L, LMCb), Becker served as director of corporate
communications for On Command Corporation, where he was responsible for the
hotel industry's leading in-room entertainment and information system service
provider's media and investor relations activities.  Becker is a graduate of
Northwestern University of Evanston, Illinois where he earned a Bachelor of
Arts degree in political science and history, and holds a Juris Doctor from
the Boston University School of Law.

    Starz Encore Group LLC (Starz Encore) is the largest provider of premium
movie services in the United States with approximately 138 million pay units.
Starz Encore offerings include the Starz Super Pak(R), with up to 12 digital
movie channels and about 800 movies per month, and Starz On Demand(R), the
first premium on-demand subscription offering and the only on-demand pay TV
subscription service available on cable, satellite, and broadband platforms.
Starz Encore is a wholly-owned subsidiary of Liberty Media Corporation
(NYSE: L, LMCb), http://www.starzencore.com .

    For further information, please contact Tom Southwick of Starz Encore
Group LLC, +1-720-852-5821, tom.southwick@starzencore.com



SOURCE Starz Encore Group LLC

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