Starz Entertainment Group Unveils Navigation and Programming Enhancements for Starz On Demand

Simplified On-Screen Navigation Takes Viewers to Favorite Movies Faster

New On-Demand Lineup Will Feature Movies Not Available on Linear Channels,
More On-the-Set Extras, Interviews and Directors' Cuts

LAS VEGAS, Consumer Electronics Show, Jan. 5 /PRNewswire/ -- Starz
Entertainment Group LLC (SEG) today announced plans to roll out an upgraded
version of its Starz On Demand service during the first quarter of 2005. The
enhancements will include additional, exclusive programming not available on
the linear channels as well as improved navigational devices and on-screen
"Our research shows a 20% reduction in churn with the addition of Starz On
Demand," said SEG President and Chief Executive Officer Robert B. Clasen. "By
making the service more robust and user-friendly, we are confident we can
reduce churn even more and enhance customer satisfaction. Our cable partners
and our subscribers are both big winners with these improvements."
Starz on Demand provides digital cable television subscribers with the
convenience of impulse viewing of select Starz movies with full "DVD-like"
functionality and no per-view fee. The service is provided at no extra cost
to millions of Starz subscribers in cable systems across the country with
on-demand capability.
Starz On Demand will now provide even more compelling programming choices
by offering collections of genre-specific content to satisfy all movie lovers.
Viewers can choose from specialized categories including family-friendly,
international, movies in Spanish, science fiction and horror, anime, content
aimed at males 18-34 and movies spotlighting African-American stars and
The Starz On Demand enhancements will also include instant previews of
major theatrical Hollywood movies coming to theaters soon and additional Starz
On Demand genre categories reflecting both the old and new movie titles.
Sneak previews of upcoming Starz Saturday night premieres will also be
available on-demand.
Several first-run movies will premiere on Starz On Demand before airing on
the Starz linear channels. Starz On Demand early premieres during the first
quarter of 2005 include "The Butterfly Effect," "Hellboy," "Hidalgo," "Kill
Bill Vol. 2," "The Ladykillers" and "Van Helsing." Additional movies will be
available exclusively on Starz On Demand (not on linear channels) in early
2005 including "The Attic Expeditions," "The Naked Truth," "In the Eye of the
Cat" and "Sucker Punch."
"We have evolved our movie programming lineup and the on-screen experience
to simplify and improve Starz On Demand," added Clasen. "By improving the
on-screen navigation, adding even more DVD-like extras, providing early movie
premieres and offering a spotlight on-demand category each month, Starz
subscribers have even less reason to go to their local video store --
everything a movie lover needs is available on Starz On Demand."

New Categories
Enhanced on-screen menu categories and sub-categories include:
* All Movies - alphabetically lists all movies available on Starz On
* Early Premieres - First-run movies available on-demand before
premiering on STARZ!
* Only Here - Movies only available on Starz On Demand
* Coming Soon - Previews of movies coming to Starz On Demand in future
weeks and months
* Top Hits - New and most-watched titles
* Monthly Spotlight Programming (changes each month) - Highlights
uniquely bundled programming (e.g. Ultimate Bond in January of 2005)
* Movie Collections
* En Espanol - Mainstream movies encoded with Spanish as primary
* Edge - Movies targeted at 18-34 male viewers
* In Black - Movies spotlighting African-American stars and
* Kids & Family - Movies with MPAA ratings of G and PG (some PG-13)
* SciFi-Horror - movies of fiction
* International - Engaging, quality foreign-language films from
around the world
* Anime - Cutting-edge Japanese animated movies and series
* Hollywood Extras - In-depth extras for movie fans including Movie
news, on-the-set specials, widescreen versions of movies, and special
directors' cuts and unrated versions of Starz On Demand movies.

Monthly Spotlight On-Demand On-Screen Category
One on-screen button will be changed monthly and will correspond to unique
Starz On Demand programming. For example, in January, an "Ultimate Bond"
on-screen button will take James Bond fans to 17 uncut, commercial-free Bond
movies. "Ultimate Bond" will feature special segments on the actors who
played Bond, the cars, the gadgets, the "Bond Girls," the locales, the
villains, the music, the memorable scenes and opening credits, action-packed
chases, trivia, and interviews with actors who have appeared in the films.
Sir Roger Moore, who starred as James Bond in seven films over a 13-year span,
is the host of "Ultimate Bond." Similar on-screen buttons will be introduced
throughout 2005 and will correspond with unique Starz On Demand programming
each month.

File Package
New file packages will be added to the beginning and end of each Starz On
Demand movie to further enhance the viewing experience. Once a viewer chooses
a Starz On Demand movie from the on-screen menu, he or she will be able to
view previews of movies coming soon to Starz On Demand, "stay tuned" spots for
special features airing at the end of the movie and additional promotional
tactics. The asset package airing during the credits at the end of the movie
will showcase bloopers, deleted scenes and interviews with the actors and
directors of the movie just viewed -- features historically only available on
a DVD.

Starz On Demand provides impulse viewing of Starz movies with full
"DVD-like" functionality as part of the monthly subscription and with no fee
per view. Starz On Demand features over 100 great movies every month,
selected from titles shown across the Starz movie channels. STARZ! is also
the first pay TV service to offer its subscription VOD programming offered in
high definition with Starz On Demand HD. For more information on Starz On
Demand, and to view an interactive demonstration of Starz On Demand, please

About Starz Entertainment Group
Starz Entertainment Group (SEG) is the largest provider of premium movie
services in the United States with approximately 167 million pay units. SEG
offerings include the Starz Super Pak(R), with up to 13 digital movie channels
and more than 750 movies per month, Starz On Demand(R), the only on-demand pay
TV subscription service available on the cable and satellite platforms, and
its broadband equivalent, STARZ! Ticket(SM). SEG also offers a suite of
advanced video offerings, including STARZ! HD(SM), Encore HD(SM), and Starz On
Demand HD(SM). Starz Entertainment Group is a wholly-owned subsidiary of
Liberty Media Corporation (NYSE: L, LMCb),

For further information, please contact Tom Southwick, Senior Vice
President, +1-720-852-1122,, or Allyson Taylor,
Manager, Public Relations, +1-720-852-5821,, both of
Starz Entertainment Group.

SOURCE Starz Entertainment Group LLC

Web site: http: //

CONTACT: Tom Southwick, Senior Vice President, +1-720-852-5821,, or Allyson Taylor, Manager, Public Relations, +1-720-852-1122,, both of Starz Entertainment Group